Teambuilding
with a Twist
One trade group claims it has found statistical evidence
that outdoor team-building exercises pay off.
The Construction Financial Management Association in Princeton,
N.J., which represents 7,000 financial professionals, has
held annual retreats for new chapter presidents in Jackson
Hole, Wyo., since 1995. It asked Grand Dynamics, a consulting
firm, to create exercises based on the best sellers "Who
Moved My Cheese?" by Spencer Johnson, on workplace
change, and "The Seven Habits of Highly Effective People"
by Stephen R. Covey.
William Schwab, the association's chief executive, said 27
chapter presidents who attended four out of six years had
a net annual membership growth rate of more than 10 percent
and a membership renewal rate of 81 percent, compared with
the average renewal rate for associations of 75 percent. He
said 34 chapter presidents who never attended had a 19 percent
membership loss in that time.
"Without a doubt, we've been able to map our chapters'
development based on whether or not the chapter president
went through this experience," Mr. Schwab said.
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